BadgeArtboard 19@4x

Pic’s Peanut Butter supports Big Brothers Big Sisters NZ with really good label peanut butter

Buyers of really good label jars of Pic’s Peanut Butter will contribute $50,000 to grow the reach of the Big Brothers Big Sisters mentoring programme.

100,000 jars of 380g crunchy and smooth with the special label will be on sale in Pic’s usual New Zealand outlets. $0.50 from each jar will go towards Big Brothers Big Sisters NZ, resulting in a $50,000 donation to help grow the reach of the charity’s mentoring programme.

Big Brothers Big Sisters is an international programme that made its New Zealand debut in Nelson. It now provides professionally-supported, one-on-one mentoring relationships between a child and an adult volunteer for more than 900 kids across Aotearoa.

Pic’s Peanut Butter founder Pic Picot has a personal interest in Big Brothers Big Sisters. Ten years ago, he spent an hour or two a week as a big brother to a Nelson seven-year-old. “We both loved our time together,” says Pic. “He was a really smart kid and from all accounts he’s happy and life is going well for him.”

Grab yourself a jar of really good peanut butter to contribute to a really good cause!

Share this article:

Share on facebook
Share on twitter
Share on linkedin

You might also be interested in these articles

Kāpeti named supreme at food awards

A fermented sauerkraut with pūhā (sow thistle) has won the Massey University Supreme Award at the New Zealand Food Awards.…

Lockdown boosts fancy beers by 42%

Statistics New Zealand figures released this week showed how the lockdown in Auckland has impacted the beer sector over the…

Tony Giles moves from goats to moos

Dairy product manufacturer New Zealand Food Innovation Waikato has appointed Tony Giles as its new Chief Executive. Tony, who was…

Seafood industry defends destructive practice

Representatives of New Zealand’s deepwater seafood industry appeared before the Environment Select Committee on 11 November to advise government about…

Lion NZ calls time on Drinks Collective

Lion New Zealand will close its foodservice distribution division Drinks Collective in December to streamline operations at its “increasingly complex business”.…

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit