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Roasting the competition – Kiwi invention behind World Coffee Championship

A benchtop coffee roasting machine, made in New Zealand, has gained international recognition in the 2021 World Brewers Cup competition, part of the 2021 World Coffee Championships in Milan.

The Kaffelogic home roaster, designed in Dunedin and manufactured in Christchurch, produced the roasted coffee beans used by World Brewers Cup winner Matt Winton, who represented Switzerland in the championships.

John Robson, marketing director at Kaffelogic, said the Brewers Cup competition promotes the craft of manual coffee brewing – “the purest form of coffee brewing” – and recognises those who excel in producing hand-brewed filter coffee on a global scale.

Matt Winton said versatility of the Kaffelogic roaster allowed him to quickly and easily fine-tune the roast profile of the coffees used. “I’m so impressed by the work Kaffelogic has done to produce an affordable roaster that produces incredibly high quality results. It’s an amazing little roaster and the quality of the results speak for themselves.”

Kaffelogic-roasted coffee also won fifth place in the World Barista Championship, part of the same World Coffee Championship event in Milan.

Kaffeelogic was launched in 2019 by the company’s founder, Chris Hilder, together with investment from John Robson and former All Black Reuben Thorne. Units have now been sold in over 20 countries around the world.

The origin of the product is a classic Kiwi ‘back shed’ story, said Mr Robson.

“Chris spent four or five years figuring out how to roast coffee at home in Dunedin, initially using a popcorn maker. He learned from trial and error that in order to achieve the perfect roast, you need to control heat and airflow at different stages during the roast.”

Utilising his background in software engineering, Mr Hilder developed software for the roaster so he could consistently replicate the perfect roast at the push of a button.

The units have now been sold in over 20 countries around the world. The company has appointed new international distributors and plans to open a factory in Dunedin this year to meet forecast global demand.

Original story sourced from Hospitality Business

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