Shanghai-based Peddlers Gin is celebrating Chinese New Year in 2022 – the Year of the Tiger – with a series of pop-up menus at popular restaurants in Tāmaki Makaurau and Te Whanganui-a-Tara.
The limited-time menus have been designed to encourage Kiwis to join the celebration. The festivities will begin in Wellington on February 1st, with a 4-course menu matched with four Peddlers cocktails at the renowned Egmont St Eatery. The event will consist of two seatings at 5:30pm and 7:30pm, with bookings essential and tickets $108 per head.
Also in the capital, Mr Go’s will feature a limited-time Peddlers Plum Highball on their menu of moreish Modern Asian cuisine, available for the entire month of February.
In Auckland, foodies can enjoy a special menu with Peddlers cocktails at popular Britomart eatery Ghost Street from February 2nd – 13th. Diners have the chance of winning various prizes including bottles of Peddlers Gin and Ghost Street dining vouchers.
Joseph Judd, Peddlers Marketing Director, says he is excited to celebrate Chinese New Year in New Zealand.
“Its been a tough start to 2022, but Lunar New Year is a chance for us to spend time with friends and family while we honor the past and look forward to the future. 2022 is the Year of the Tiger – an animal which represents bravery in Chinese culture – and we could all do with a dose of that right now. ”
For those looking to bring a piece of the celebration home, Peddlers will also be selling special limited
edition gift boxes with a custom enamel Spirit of the Tiger cocktail mug.
The limited edition gift packs will be available to buy online and in-store from Fine Wine Delivery
Company, online from Whisky and More and Easy Tiger, and also in-store from Moore Wilson’s and Point
As part of its global Chinese New Year campaign, Peddlers will also be releasing exclusive interviews with people across the generations in China who were born in a Year of the Tiger. From an 86 year old hunter-turned conservationist to a 24 year old surfer, a rice farmer, a hip hop star and everything in between. Each story paints a picture of Chinese culture, celebrating the human spirit in a country undergoing unprecedented change.
“This exclusive content captures the spirit of the tiger and sheds a human light on China and its rich
cultural diversity. We can’t wait to share these stories – and some cocktails – with Kiwis,”says Joseph.