The monthly Food Price Index (FPI) due to be released next week is predicted to show easing vegetable prices and industry insiders say that trend is set to continue as we head into winter.
That’s going to be welcome news for Kiwis struggling with an ever-rising grocery bill.
John Murphy, Grower and Chair of Vegetables New Zealand Inc., says high FPI results for vegetables from the beginning of 2022 are not a surprise, but seasonal factors point to better conditions ahead for vegetable growing. “There’s been a lot of talk about pricing challenges facing all local industries and horticulture is no exception. April was a particularly difficult period as damage from Cyclone Fili in Eastern growing regions hit at the same time as fuel and fertiliser shortages and price increases due to the war in Ukraine.”
Jerry Prendergast, President of United Fresh New Zealand Incorporated agrees prices are improving. “The good news is there are always measures shoppers can take to keep their budget in check. Top of the list would have to be – buy in season. The freshest vegetables that are at the height of their season and in plentiful supply will usually be the most affordable option, and they’re full of immunity boosting antioxidants,” he says.
“This week in supermarkets, you’ll see fresh broccoli heads retailing from $3.50 to $4 for two, while nutrient-dense greens such as silver beet are a bargain at $3.69 for a big bag and cauliflower is back to an affordable $3.99,” says Prendergast.
The benefit of eating fresh produce far outweighs the cost advises Ireland, says Carmel Ireland, Project Manager at the 5+ A Day Charitable Trust. She recommends shoppers prioritise healthy, vitamin-packed fresh vegetables as we head into the winter months. “As the economy tightens, it’s going to be tougher for families to stay within their budgets. The cost of living is impacting consumers wallets globally and fresh food is no exception”.
“A couple of takeaway coffees can cost anywhere between $10-$13 depending on where you shop, or you can buy around $13 worth of fresh seasonal vegetables packed with nutrients and dietary fibre to feed the whole whānau for three or four days,” says Ireland.
Seasonal crops aren’t an exact science and each month a different fruit or vegetable will be at its best so Ireland suggests shoppers should be flexible and look around for the best buys. “A great example is avocado. Just a year ago, prices were as high as $5 each, with a good growing season and less product heading offshore due to shipping costs, shoppers have been thrilled at the prices we’ve seen in the past few months,” she says.
“Winter vegetable crops are coming in now and we will see great value carrots, cauliflower, broccoli, silver beet and more. Shoppers will find affordable, high nutrient options if they stick to seasonal products.”
United Fresh New Zealand is New Zealand’s only pan-produce industry organisation and our vision is to help support a sustainable fresh fruit and vegetable industry for New Zealand.