Rotorua café smokes the competition with “perfect” brisket toastie with a Bay of Plenty cafe winning the 2022 Great New Zealand Toastie Takeover.
Chef Rich Johns from Rotorua’s Okere Falls Store and Craft Beer Garden has won the hotly contested title – and brought an end to the South Island’s three-year winning streak in the competition – with his ‘Get Smoked, Pickled + Toasted’ creation.
The winning sandwich consists of house-smoked, beer-brined brisket, McClure’s Pickles, hop-salted mozzarella, smoked cheddar, watercress, and horseradish on Bread Asylum X Lumberjack Brewing spent grain sourdough with pickle brine sour cream and a beer gravy dipping bowl – all served up for a very reasonable $15.50.
Johns, who has worked at the Okere Falls Store café for the past six years, entered the Great New Zealand Toastie Takeover last year and just missed out on making the finalist round. Undeterred, he returned for another attempt, proving that second time can also be the charm.
Johns was so determined to use brisket in his toasted sandwich entry, he convinced the café’s owner to purchase a smoker. The brisket was brined in a house lager from local brewer Lumberjack Brewing, then spritzed with McClure’s pickle brine and smoked for 24 hours on site using a special rub.
A former wedding photographer with a deep passion for food and flavour, Johns switched careers when he decided photography took him away from his young family too often. He started working as a barista at Okere Falls Store, and after displaying an interest in menu development, moved to the kitchen, where he eventually became head chef.
Johns says the win is still sinking in, and but is a huge honour . “It reinforces the love and care we put into the creations at Okere Falls – we get lots of compliments from our diners on the food. We don’t have a traditional menu and try to be a little different, so to win this shows it’s paying off and it’s so amazing to be rewarded. We’ve had so many rave reviews about the toastie and to win, it means a lot.”
The previous three winners of the Great New Zealand Toastie Takeover were all from the South Island – Steve MacDougall from Mollies (Hotel d’Urville, Blenheim) in 2021, Romeo Dowling-Mitchell from Dunedin’s Hungry Hobos in 2020, and Joseph Walker from the Hokitika Sandwich Company in 2019.
The competition’s head judge, Kerry Tyack, says this year’s winner was highly innovative in using both the familiar and readily available.
“The Okere Falls Store is a craft beer café, and it was great to see they maxed out the influence of craft brewing – for example, using hop-salted mozzarella, beer-soaked brisket, and artisan sourdough bread made from spent brewing grains,” says Tyack.“We also enjoyed the nod to wild food via the use of watercress, while using the pickles as a palate-cleansing element was inspired. Their juice lifted the sour cream to a pickle and dill inspired high.
“The entry also delivered epic mouthfeel and both complementary and contrasting flavours. No ingredient was superfluous, we gave it a perfect score for taste. We should also mention the inclusion of a brief note explaining the brewing philosophy behind the main ingredients. It tied everything together perfectly”, he says.
McClure’s Pickles co-founder Joe McClure says while the quest to find Aotearoa’s tastiest toastie may be over for another year, it’s clear the Kiwi love affair with the toasted sandwich is as strong as ever.
“This has been another watershed year for the Great New Zealand Toastie Takeover, one in which the judges were given the mammoth task of choosing a winner, while the entrants had to manoeuvre through the unique trading challenges thrown up by Covid-19,” says McClure. “But everyone made the necessary adjustments in typically innovative ways, and we’ve had another hugely exciting competition.”
Toastie Takeover quick facts:
- This fifth year of the competition saw more than 140,000 toasties served up to customers across the more than 180 eateries vying for the title.
- sandwiches had to be toasted between two slices of bread and able to be eaten by hand. The toasties also needed to contain cheese and McClure’s pickles, with all the other ingredients entirely up to the entrant’s imagination.
- Thirteen finalists were selected from the 180 entrants and were all judged on the same criteria, including presentation, effectiveness of preparation technique, eatability, taste, innovation, and originality.
- The Toastie Takeover is New Zealand’s only national toasted sandwich competition, established in 2018 by McClure’s Pickles and local distributors Cook & Nelson.
- The top prize includes a bespoke Rikki Berger trophy, a year’s worth of McClure’s Pickles, and $500 in vouchers to give away to customers. The winning toasted sandwich remains on their menu seven days a week (from 10am – 4pm) until the end of August – and potentially beyond!
Kiwi husband and wife team Nick Brown and Becs Caughey of Cook & Nelson search the globe to find individuals who share a passion for crafting extraordinary food and who innovate with exciting new processes and recipes resulting in remarkable and unexpected fare. Their product range includes Seedlip, McClures Pickles, Noble Maple Syrup, Huffman’s Sauces, Lillie’s Q sauces, 5 Olive Oil, Tony’s Chocolonely and Welly First Aid. Brown and Caughey reckon their HQ, located in a small boat shed in Auckland’s Orakei, boasts one of the most inspiring views in town.
America’s McClure’s pickles was started after brothers Bob and Joe McClure were first given the recipe for their Grandma Lala’s legendary pickles, and decided to share her genius with the world. They started with a range of small-batch pickles under the McClure name. Now, with the support of their family and friends, the Detroit-based duo hand-pick and produce more than 2 million jars of pickles every year. Known for their tangy, crunchy punch, McClure’s Pickles have a cult-like following and are now stocked in 4,000 retailers across America, the UK, Australia and New Zealand. McClure’s pickles are distributed in New Zealand by Cook & Nelson and can be found in more than 300 stockists around the country.