by Editor | Jan 15, 2024 | Opinion
For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products competing against one another in the...
by David Wrigley | Jul 20, 2023 | Opinion
News comes to us this week of Countdown’s plan to spend $400,000,000 rebranding their supermarkets as Woolworths, a name most of them were trading under as long ago as 2009. Spending hundreds of millions of dollars on a rebrand for a company that has no meaningful...
