News

BadgeArtboard 19@4x

Lockdown boosts fancy beers by 42%

Statistics New Zealand figures released this week showed how the lockdown in Auckland has impacted the beer sector over the last quarter. The data for the period July to September 2021 shows overall beer available for consumption in New Zealand was reduced by 8.7%. However, a noticeable shift to beer of 5% alcohol by volume and over which traditionally would signal craft and premium brands has grown by 42%.

“What this signals is that consumers are looking to have slightly fewer drinking occasions and focus on quality and premium brands when they chose to enjoy a beer.” Said Brewers Association Executive Director Dylan Firth.

“The data comes on the back of some slight volume increases at the beginning of 2021 after the initial March 2020 lockdowns had also seen some reduction in consumption. The major driver behind these shifts was that in 2020 during that 6-month period we had quite a long lockdown and again for Auckland in the second half of 2021 people were drinking less overall.”

“It had been frustrating to see the rhetoric when we first went into the latest lockdowns about how there was a massive increase in alcohol sales because this is just a snapshot in time. We know from experience and Statistics NZ data, that there is a short sharp burst at the beginning of lockdown but then sales drop off because people had stocked up.”

“What we do know is that breweries large and small across New Zealand have had another challenging year with less channels to market open through hospitality shutdowns, less sales through their own tap rooms and issues with logistics for delivery.”

“Brewing is a valuable contributor to New Zealand within this value chain adding $634 million to GDP. The brewing industry also supports over 7000 jobs through brewing and the purchase of intermediate inputs to the brewing process, paying over $470m in wages. It’s really important to acknowledge the significant contribution to the New Zealand economy the brewing sector provides.

Not to mention the significant revenue which is received by the government with the brewing industry contributing $810 million last year in GST and Excise Tax.”

“The sector is extremely diverse and the largest to smallest breweries have really worked hard with major shifts in how they do business to pull back from a hugely difficult 2020 and again in 2021. So, we urge New Zealanders who enjoy a beer to go and support your local as hospitality starts to re-open.”

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Vincent Heeringa

Vincent Heeringa

Vincent Heeringa is a communications strategist, writer, marketer and PR expert specialising in tech, investment, and sustainability. He was co-founder of Idealog, Stoppress and Good magazines and helped establish the Science Media Centre. He is the host of a podcast ‘This Climate Business’, co-founder of The Feed.co.nz, and a trustee of the Adventure Specialties Trust. And there's nothing he loves more than a good story. vincentheeringa.com

You might also be interested in these articles

Kāpeti named supreme at food awards

A fermented sauerkraut with pūhā (sow thistle) has won the Massey University Supreme Award at the New Zealand Food Awards.…

Tony Giles moves from goats to moos

Dairy product manufacturer New Zealand Food Innovation Waikato has appointed Tony Giles as its new Chief Executive. Tony, who was…

Seafood industry defends destructive practice

Representatives of New Zealand’s deepwater seafood industry appeared before the Environment Select Committee on 11 November to advise government about…

Sign up for our Newsletter

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit