How to grow a coffee brand: Peoples’ choice

How to grow a coffee brand: Peoples’ choice

When Matt Lamason started Peoples Coffee in Wellington in 1994, he was in his early 20s and was a self-described “hardcore Fairtrade guy” who “wanted to make a difference in the world through coffee”. He says he wasn’t too comfortable talking about money and wealth...
How to grow a coffee brand: a love Supreme

How to grow a coffee brand: a love Supreme

The second installment from Ben Fahy’s series on the coffee business in Aotearoa and beyond. Jesse Newson, the chief executive of Coffee Supreme, recently returned from a trip to Japan. For obvious reasons, it had been a few years since he’d visited Supreme’s...
How to grow a coffee brand: a new weekly series

How to grow a coffee brand: a new weekly series

For most New Zealanders, coffee is a ritual. For a few, it’s a business. In this new weekly series, we talk to a range of different New Zealand coffee companies at different stages of growth and with different ownership structures to find out how they got there, if...