Boom times ahead for conference and business event sector

by | Jul 28, 2022 | News

The results of a recent events industry tradeshow and survey are evidence of soaring demand for business events in New Zealand, say events marketers, Business Events Industry Aotearoa.

New Zealand’s largest business events industry tradeshow MEETINGS 2022 in Christchurch last month broke records for attendance, and for the value of business it generated. Following the trade show, an independent survey commissioned by Business Events Industry Aotearoa (BEIA) showed $107.5 million worth of business was provisionally secured during the two days – a 45.3% increase on last year’s trade show, MEETINGS 2021.

After attending the latest show, 79% of all buyers said they were booking business as a result of the event, while 21% were still considering options, such as final destination choices.

The numbers reflect the skyrocketing popularity of Aotearoa New Zealand as a business events destination and show the huge demand for face-to-face meetings in inspirational settings, says Lisa Hopkins BEIA Chief Executive.“This is an extraordinary result and speaks highly to the quality of the exhibitors and buyers who travelled from around New Zealand and Australia to Christchurch.

Hopkins says: “Aotearoa New Zealand is wowing event organisers with cutting-edge new infrastructure across the country, air connectivity which continues to expand every month, incredibly diverse regional character, strong cultural values, and innovative sustainability practices”.

The two-day MEETINGS event held in mid-June connected exhibitors from 18 New Zealand regions on 211 stands with over 100 Australian hosted buyers, and 110 New Zealand hosted buyers. As well, 160 domestic day buyers and 25 media attended the show.

“The whole sector was out in force at New Zealand’s stunning new venue Te Pae Christchurch. MEETINGS exhibitors showed buyers first-hand why we have all the key ingredients for successful conferences, meetings, tradeshows, and incentive travel,” Hopkins says.

Hosted buyers who were surveyed recorded a 233% increase in the number of delegates expected to attend a business event in the coming year.

“While the daily rate per delegate is down by 14% since 2021, this is offset by the volume which is considerably higher”s says Hopkins.

Day buyers from across New Zealand recorded a significant increase in the daily delegate spend – now $566.90 per day, up from $293 last year.

“In the post-event survey, every region came away with a hosted buyer eager to do business. While Auckland, Wellington, Christchurch, and Queenstown were high on the list, regional hotspots Waikato, Dunedin, Rotorua, Marlborough, Bay of Plenty, Central Otago, and Hawkes Bay were also popular. It was great to see good interest in Southland, Taranaki, Kaikōura, Mackenzie, Northland, Nelson, Taupo, Wanaka, Manawatu, and Fiordland too”, says Hopkins.

One Australian buyer, Paula Rowntree from the Australian Psychological Society, said she was looking to bring their next international conference to either Christchurch or Wellington. “New Zealand has a breadth of venues, suppliers, and experiences to enhance any conference, meeting, or incentive,” Rowntree said.

Michael Jones, from the Informing Science Institute in Australia, said MEETINGS 2022 was an invaluable event that put him in touch with key suppliers in New Zealand’s tourism and events industry, enabling him to design and plan his conference with ease and convenience.

“The ability to meet all of these valuable people and businesses in the space of just two days saved me weeks of work and expanded my knowledge of what could be done and showed me possibilities in New Zealand I would never have conceived of on my own,” Jones said.

MEETINGS 2023 will be held on 21 and 22 June at Tākina Wellington Conference and Exhibition Centre.

Business Events Industry Aotearoa is the marketing name for the New Zealand Convention Association
Photo by CHUTTERSNAP on Unsplash

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