Cherie Metcalfe on knives, salts and starting Cain & Abel

by | Feb 4, 2022 | News

We first interviewed Cherie Metcalfe from Pepper & Me, KitCo and Cain & Abel earlier last year. It was such a popular episode, we’re releasing the whole conversation for you this week. Cherie first trained as a chef in the Bay of Plenty before looking at options to support her growing family. From there, Pepper & Me was born and has become a real success story of New Zealand entrepreneurship. We talked about each of the brands and how accessibility is changing the New Zealand food story.

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About the Author

Vincent Heeringa

Hi, I'm Vincent! I'm a co-founder of The Feed, a writer, marketer and PR expert specialising in food, tech and sustainability. In a previous life I was publisher of Idealog, Stoppress, NZ Marketing and Good magazines and helped establish the Science Media Centre. I'm also the host of a podcast ‘This Climate Business’. When I'm not burning the midnight oil, I'm hitting the town or planting trees with my wife Sarah. Ping me to talk about all things food. @vheeringa

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