Dominos dough the right thing, fundraising for a worthy cause

by | Sep 29, 2022 | News

This week Domino’s is set about raising lots of much-needed dough for Youthline – New Zealand’s leading national ‘with youth, for youth’ mental health and development organisation.

It’s been a massive past year for Youthline – but not in a good way. The country’s key mental health organisation experienced an 85 percent increase in care and protection cases, and a 65 percent increase in suicide risk to their Helpline during lockdown last year. These increases in risk were accompanied by a 35 percent increase in text contacts to their Helpline service.

In September of 2021, Youthline managed the highest number of critical incidents to Helpline in the organisation’s 52-year history.

They’ve managed more than 228,000 contacts through their Helpline hubs nationwide from young Kiwis across New Zealand.

Domino’s New Zealand General Manager Daniel Hawkins said, there is no better time than now to support Youthline. And the company’s newly-launch charity provides them with ideal base to to this.

“Domino’s is focused on supporting our local communities, and our partnership with Youthline is one with a lot of history, and is very important to us,” said Hawkins. “With the recent launch of Domino’s registered charity Give for Good in New Zealand, we announced Youthline as our first major charity partner because we know how critical their work in the community is for young people and their families.

Hawkins says Thursday’s Doughraiser is a great reason for Kiwis to enjoy a slice of their favourite pizza, and support an important cause at the same time.

Youthline Chief Executive Officer Shae Ronald said donations from organisations like Domino’s are essential to Youthline’s services.

“Without this type of support, we simply wouldn’t be in a position to engage with the more than 228,000 contacts through our Helpline and more than 13,000 individual young people we work with every year,” says Ronald. “It is thanks to the determination of our people, and the incredible generosity of our partners and supporters, that we were able to help more than 13,985 young people in the past year.

“Domino’s is helping us to close the gap in the funds we need to continue to provide our National Helpline Services free to all young people and their families, around the country”, says Ronald.

In the past 12 months, Domino’s has donated more than $35,000 to Youthline, and since the partnership began in 2015, have provided more than $400,000 in support.

The impact of this donation in funds means Domino’s has helped Youthline:

  • cover the cost of 80,000 text messages through Youthline’s Helpline, and
  • support the training of approximately 533 new Helpline counsellors.

During this year’s Youthline Doughraiser, Domino’s is hoping to break its previous fundraising record by raising more than $40,000 in one night across more than 145 stores nationwide.

By raising $40,000 from the National Doughraiser, Domino’s is aiming to help Youthline support a range of services including:

  • 666 young people to receive 24 minutes of phone support each through the helpline, or
  • 8,000 text messages sent through the Helpline, or
  • The training of 53 new Helpline counsellors.

As well as donating $1 from each pizza this Thursday, all ‘Round Up for Charity’ donations through the Domino’s online ordering platform will be donated directly to Youthline.

The Youthline Doughraiser will be held Thursday 29 September, $1 from each pizza sold between the hours of 4pm-9pm will be donated to Youthline. To donate directly, text ‘DONATE’ to 234.

If you or someone you know requires Youthline’s services, please make a free call on 0800 376 633 or place a free text on 234, Email, or Webchat

Find more information on Youthline here.

About the Author


Related Posts

AUT Winter Series is back: get in quick

AUT Winter Series is back: get in quick

Unwrap the chocolate and break out the mead, AUT’s Culinary Arts and Gastronomy Winter Series is back to warm you up with all things food in 2024. From a MasterChef-like pastry competition to a slow food marketplace and exploring the intersection of food and pleasure,...