Pics picks Vogels seeds for new combo spread

by | Feb 17, 2022 | News

Pic’s Peanut Butter has launched a new nut butter taste sensation, Pic’s Big Mix.

Pic’s Big Mix contains seeds that feature in a range of Vogel’s iconic breads, namely toasted sesame seeds, chia seeds, sunflower seeds, pumpkin seeds, and hemp seeds, mixed with the deliciousness of Pic’s smooth salted peanut butter made with freshly roasted peanuts.

Almost 15 years ago when Pic toured the length of New Zealand with his toaster caravan to share the taste of his ‘new kid on the block’ peanut butter, Pic provided his peanut butter on a piece of toasted Vogel’s bread.

“I’ve mulled over how to get that taste combination into a jar for everyone to enjoy,” says Pic. “The team and I have tried all kinds of things, even mixing the bread itself with the peanut butter. After a lot of experimenting, which was rather fun I have to say, and with the blessing of the tastebuds of the team at Vogel’s, we’re now sharing Pic’s Big Mix with you all.”

Pic’s connection to Vogel’s goes back to when he was a schoolboy and worked in the Vogel’s factory in Auckland. He knows very well how Vogel’s has continued to represent the taste of home to many New Zealanders on their travels. Now it’s time to stock up our pantries with tastes that provide comfort and sustenance, Pic hopes that Pic’s Big Mix will lift spirits around the country.

“Bringing a new product to people always starts with taste for us,” says Pic. “We want to make food that tastes good and I can confirm that Pic’s Big Mix is the bomb. It deserves a front row place in every Kiwi’s pantry.’’

“Vogel’s has been a big part of New Zealand life for over 50 years, and we love exploring new and unique ways for Kiwis to enjoy the iconic Vogel’s flavours,” says Victoria Lyne, Brand Manager for Vogel’s Bread. “Vogel’s toast and Pic’s peanut butter is a match made in heaven, so it made sense to extend our relationship into creating a new product for our communities. ‘Pics Big Mix, together with Vogel’s’ celebrates what great things can happen when two Kiwi icons collaborate.”

About the Author

Vincent Heeringa

Hi, I'm Vincent! I'm a co-founder of The Feed, a writer, marketer and PR expert specialising in food, tech and sustainability. In a previous life I was publisher of Idealog, Stoppress, NZ Marketing and Good magazines and helped establish the Science Media Centre. I'm also the host of a podcast ‘This Climate Business’. When I'm not burning the midnight oil, I'm hitting the town or planting trees with my wife Sarah. Ping me to talk about all things food. @vheeringa

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