Whittaker’s celebrates Te Wiki o te Reo Māori with special edition Miraka Kirīmi block 

by | Aug 23, 2023 | News

Whittaker’s special edition Miraka Kirīmi (Creamy Milk) block produced to celebrate Te Wiki o te Reo Māori (Māori Language Week), 11-17 September, will again be available for purchase in stores nationwide after flying off the shelves in 2022.

While Whittaker’s have produced their 33% Koko Miraka Kirīmi tiakarete (33% Cocoa Creamy Milk  chocolate) with the label translated into te Reo Māori for this annual celebration since 2020, this  has evolved over time from only making limited quantities for one-off social media engagement, to  making it more widely available since last year.

Co-Chief Operating Officer, Holly Whittaker says as a New Zealand family-owned business that  makes all of its world-class chocolate at its one factory in Porirua, Whittaker’s is proud to celebrate  Te Wiki o te Reo Māori.

“Like many others across New Zealand, Whittaker’s is on a journey with te reo and, as part of that,  we are proud to help raise awareness around Te Wiki o te Reo Māori by making Miraka Kirīmi for  this annual celebration,” says Holly.

Whittaker’s is also supporting Te Wiki o te Reo Māori, and the revitalisation of te reo more broadly,  through a range of other initiatives including: Te reo lessons for staff, producing recipes in te reo,  and a donation to Te Kōhanga Reo National Trust.

The Miraka Kirīmi blocks will be available in stores nationwide from Monday 21 August for a limited  time. The label has been translated into te reo with support and guidance from the Māori Language  Commission, Te Taura Whiri i te Reo Māori.

“We’ve produced a bit more Miraka Kirīmi this year so there is more available for Whittaker’s  Chocolate Lovers who want to share a block with their friends and whānau but it will only be  available until stocks of this special edition block run out,” says Holly.

Whittaker’s classic Miraka Kirīmi (Creamy Milk) chocolate is Rainforest Alliance Certified™, as is  their entire range of products that are crafted with Ghanaian cocoa beans.

About the Author


Related Posts

“Whistleblowing” could help focus Grocery Commissioner’s work

“Whistleblowing” could help focus Grocery Commissioner’s work

A new anonymous “whistleblower” tool launched by the Grocery Commissioner is designed to lift the lid on practices and conduct that may be hampering competition in the $25 billion sector. Grocery Commissioner, Pierre van Heerden, says the tool, which uses the WhistleB...

Scapegrace wins at World Whiskey Awards

Scapegrace wins at World Whiskey Awards

New Zealand’s Scapegrace Distilling Co. is celebrating another international win at the World Whiskey Awards held overnight in London. The brand’s Ephemeral whiskey has won gold in the New Zealand Single Cask Category. Scapegrace Co-Founder Mark Neal says it’s a...