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Is the ‘volume to value’ mantra true? Yes and here’s why

Is the ‘volume to value’ mantra true? Yes and here’s why

by Vincent Heeringa | Jul 15, 2022 | Opinion

You’ve heard the phrase so often it’s become a cliche: New Zealand’s primary sector must move from ‘volume to value’. We must shift from being low-cost, commodity producers – think logs, carcasses, bins of fruit – to quality food and fibre producers, achieving a...

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