The semiotics of gift chocolates at Christmas

The semiotics of gift chocolates at Christmas

Receiving chocolates at Christmas time tells you something right off the bat: this person has not given you a great a deal of thought, but has at least made some kind of effort. When discussing what the choice of chocolate tells us about the our relationship to the...
Newcomer takes top prize at New Zealand Chocolate Awards

Newcomer takes top prize at New Zealand Chocolate Awards

A new, young Wairarapa chocolatier has taken out the title of New Zealand’s best in the NZ Chocolate Awards. Johnty Tatham, aka Lucid Chocolatier is NZ Chocolate Awards 2022 Supreme Winner with Lucid Chocolatier 68% Port. He took the title ahead of 150 NZ-made...
Cheesy new campaign for iconic chocky brand

Cheesy new campaign for iconic chocky brand

Whittaker’s new brand campaign campaign goes back in time – aiming to honour the past and position for the future After nearly a decade of working with brand ambassador, Nigella Lawson, the Whittaker brand was due a refresh. Siblings Matt and Holly Whittaker,...