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Why more food, toiletry and beauty companies are switching to minimalist package designs

Why more food, toiletry and beauty companies are switching to minimalist package designs

by Editor | Jan 15, 2024 | Opinion

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that with thousands of products competing against one another in the...

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