by Vincent Heeringa | Nov 7, 2022 | News
In 2019, researchers discovered a surprising thing. Consumers in California and China were prepared to pay a premium for grass-fed, sustainably-sourced New Zealand beef. Okay, so that is not so unexpected. We do grow happy beef here. What was surprising was the size...
by Ben Fahy | Jul 29, 2022 | Opinion
How do you convince customers in the US and China to pay a premium for New Zealand meat? For Beef and Lamb NZ (B+LNZ), it was about proving there was demand, linking our beautiful landscapes to our high-quality food, doubling down on the concept of grass-fed beef and...
