by Ben Fahy | Aug 11, 2022 | Opinion
Some people dream of winning Lotto. Some dream of fast cars or knights in shining armour. Caroline Saunders vision is more, shall we say, micro-economic: “That not an ounce of food leaves the country without a premium being attached to it.” Saunders, who is the...
by Ben Fahy | Aug 4, 2022 | Opinion
For Brenda Tahi, the chief executive of Manawa Honey NZ, honey is not the end. It’s a means to an end; part of a value chain that extends from the land they manage to the people they support to the customers they eventually impress with their world-class products....
by Ben Fahy | Jul 29, 2022 | Opinion
How do you convince customers in the US and China to pay a premium for New Zealand meat? For Beef and Lamb NZ (B+LNZ), it was about proving there was demand, linking our beautiful landscapes to our high-quality food, doubling down on the concept of grass-fed beef and...
by Ben Fahy | Jul 22, 2022 | Opinion
Andy Mitchell is a man obsessed with the creation of value for food producers. And that value he says is in all in the head. Mitchell consults to food businesses seeking their place in the sun. He says that creating value is not just about what you make, it’s about...
by Ben Fahy | Nov 8, 2021 | Opinion
Food drives so much tourism to Europe, the USA and even Australia. So why is our food so absent in New Zealand’s tourism story? As we consider reopening to the world is it time to reconsider the role of New Zealand cuisine in the 100% Pure story? And what is New...
